Before you begin selling products or services online, it’s key to nail down your business marketing strategy.

It’s imperative to start with a strategy before any implementation project — because your business strategy will define how you’ll market your products and services and who to market them to.

Many entrepreneurs skip the three most important steps of creating a small business advertising strategy. They market blindly to a similarly blind audience, without defining their detailed customer avatar, understanding the transformation story, and having a clear map of the customer journey.

Investing the time up front to build the foundation of…


If your marketing automation strategy feels like throwing spaghetti on the wall to see what sticks, it’s time for a revamp.

Marketing automation is an effective way to convert your email subscribers to loyal customers — and in this post, I’ll show you how.

Let’s dig into the importance of making a marketing automation map and how it can help you convert more customers.

What is a marketing automation map?

A marketing automation map is a roadmap that details how your email and marketing automations will support your customer journey.

The customer journey refers to your customer’s interactions with your brand from the first point of…


You have a great product or service, and you know exactly how much it can help your customers.

Yet your customers aren’t buying into it.

This might be because you’re not conveying the right message to them. You should not only promote your business as the ultimate solution for their problems but also paint a narrative about the transformation they’ll experience afterward.

To do this, you must first map out your buyer persona. Then, you can move onto crafting a narrative around their customer transformation story.

In this post, you’ll learn the importance of building customer transformation stories and how…


Email marketing is one of the most effective marketing channels for online businesses.

When a contact signs up for your email list, they’re opening the door for ongoing communication. They’re inviting your company into their inbox — allowing you to educate them about your products and services.

Email is one of the few marketing channels online businesses can use to build authentic connections with customers. And it often outperforms other marketing channels: Email is 40X more effective than Facebook and Twitter combined for customer acquisition.

Beyond just attracting new customers, though, email marketing also allows you to sell to them…


What makes you click open an email? Many people might say the subject line.

Your subject lines in emails are the first impression contacts get and one of the most important factors in boosting customer engagement. A good email subject line entices contacts to click it open, but a bad one can do just the opposite.

Email marketing can be an efficient way to grow your online business: Two-thirds of customers have made a purchase as a direct result of an email marketing message. …


You spend months working on a new product and perfecting your promotional email series — yet when you hit send, no one opens your email.

Your email open rate is an incredibly important metric to track in email marketing. Email open rates can give you a sense of the overall health of your account. It tells you whether or not your contacts are interested in and engaging with the emails you’re sending.

If you’re sending out a new promotional series and no one’s opening it, you probably won’t be making any sales. …


The entrepreneur mindset is a powerful way of thinking: It’s a mindset that allows us to overcome obstacles, learn from our mistakes, make tough decisions, and ultimately celebrate our wins.

Here’s my ultimate guide to tackling mindset as an entrepreneur — including powerful strategies to get you thinking like an entrepreneur.

How Self Care Contributes To The Entrepreneur Mindset

Early in 2015, my life took an unexpected turn. What followed was a struggle with depression, anxiety, and panic attacks until I began focusing on self-care.

I learned about mindfulness, mediation, and positive neuroplasticity, which helped me make several positive changes in my life and my entrepreneur mindset.

Today…


Marketing automation is one of the most powerful business automation processes.

Yet I know that many small businesses might find the term confusing and maybe even a little intimidating.

I would like to simplify the realm of marketing automation for you — and show you how your online business can hugely benefit from having the right business systems in place.

In this guide, I’ll guide you through what it takes to set up effective marketing automation so that your business can thrive.

What is Marketing Automation?

Marketing automation is the process of using technology to automate certain repetitive aspects of your business workflows. …


Are you feeling overwhelmed because you have so many visions for your business?

Exhausted because it seems like the work is non-stop?

Confused about what to work on next so you default to what’s making the most noise and not what is necessarily the best strategy?

Perhaps it’s time to implement the right systems and workflows to help your online business run smoothly.

Let’s take a look at the different tools for marketing automation, business automation, and small business CRM that every entrepreneur should be using.

The Importance of Systems

Businesses that aren’t leveraging the tools for marketing and business automation are likely struggling…


Ready to nail down your email marketing strategy and begin converting new customers daily?

This in-depth email marketing guide will teach everything you need to know about this powerful digital marketing strategy.

What is Email Marketing?

One of the earliest forms of digital marketing, email marketing and continues to be one of the most effective strategies today. In its most basic form, email marketing can be defined as the email communication used to convert prospects to customers.

But it can also be a powerful relationship-building tool with your existing customers — especially converting one-time buyers into repeat customers.

Overall, email marketing is the process…

Lindsay Kirsch

Lindsay Kirsch is an expert in workflow design and marketing automation strategy.

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