Positive email engagement is a huge factor in whether or not your emails hit your subscriber’s inbox… or get marked as spam.

But engagement has much more to do than just getting an open.

Email engagement includes:

  • Open rate
  • Click rate
  • Moving/filing emails (such as moving an email from spam or promotions to…

This past week, Apple announced its latest update to iOS. This includes extensive updates to the software to allow users to more carefully protect their privacy and information.

With this update, privacy protection stops senders from using pixels to collect information from the user — including email opens, IP address…


Before you begin selling products or services online, it’s key to nail down your business marketing strategy.

It’s imperative to start with a strategy before any implementation project — because your business strategy will define how you’ll market your products and services and who to market them to.

Many entrepreneurs…


If your marketing automation strategy feels like throwing spaghetti on the wall to see what sticks, it’s time for a revamp.

Marketing automation is an effective way to convert your email subscribers to loyal customers — and in this post, I’ll show you how.

Let’s dig into the importance of…


You have a great product or service, and you know exactly how much it can help your customers.

Yet your customers aren’t buying into it.

This might be because you’re not conveying the right message to them. You should not only promote your business as the ultimate solution for their…


Email marketing is one of the most effective marketing channels for online businesses.

When a contact signs up for your email list, they’re opening the door for ongoing communication. They’re inviting your company into their inbox — allowing you to educate them about your products and services.

Email is one…


What makes you click open an email? Many people might say the subject line.

Your subject lines in emails are the first impression contacts get and one of the most important factors in boosting customer engagement. …


You spend months working on a new product and perfecting your promotional email series — yet when you hit send, no one opens your email.

Your email open rate is an incredibly important metric to track in email marketing. Email open rates can give you a sense of the overall…


The entrepreneur mindset is a powerful way of thinking: It’s a mindset that allows us to overcome obstacles, learn from our mistakes, make tough decisions, and ultimately celebrate our wins.

Here’s my ultimate guide to tackling mindset as an entrepreneur — including powerful strategies to get you thinking like an…


Marketing automation is one of the most powerful business automation processes.

Yet I know that many small businesses might find the term confusing and maybe even a little intimidating.

I would like to simplify the realm of marketing automation for you — and show you how your online business can…

Lindsay Kirsch

Lindsay Kirsch is an expert in workflow design and marketing automation strategy.

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